Shooting a wine ad isn’t just about showcasing the bottle; it’s about encapsulating the spirit of the wine itself. When the brief was to shoot a campaign for a Chardonnay, I knew it required a sophisticated, sensual, and deeply expressive approach. Chardonnay is a wine that evokes creamy textures, golden hues, and a balanced elegance, a sensory experience that’s both indulgent and personal.
To bring this to life, we designed a three-part photo shoot, blending the boudoir style with a touch of glamour and erotic elegance, all while celebrating the essence of Chardonnay through evocative imagery.
Part 1: Intimacy with Chardonnay
The opening act sets a tone of personal indulgence. Our model, a blonde beautiful woman with an athletic yet soft physique, embodies a sense of casual luxury. Dressed in delicate lingerie, she sips the golden wine in moments of serene solitude. The light filters softly through the frame, casting warm, golden reflections that mimic the color of the Chardonnay in her glass.
The goal here was to create a story of personal enjoyment, a moment where the wine becomes a companion. The focus is on her expressions and the tactile interaction with the glass, hinting at the wine’s creamy, inviting nature.
Part 2: The Model Becomes the Wine
In this segment, the model transcends individuality to become the wine herself,a metaphor for the wine’s character. Her poses are fluid and sculptural, evoking the smooth, buttery texture and complexity of a fine Chardonnay.
She radiates a quiet power, balancing elegance with sensuality. The use of backlighting creates an ethereal glow, reminiscent of the way light dances through a glass of Chardonnay. This part of the shoot explores the idea that wine is more than a drink; it’s an experience, a personality, and a presence.
Part 3: The Wine Takes Center Stage
The model now becomes a complementary element, her body serving as an elegant echo, reinforcing the wine’s allure without dominating it.
The golden tones remain central, with careful attention to how light interacts with the glass and the bottle’s design. The poses and placement create a subtle harmony between the human form and the product, emphasizing the wine’s sophistication and sensual appeal.
Conclusion: Wine as an Experience
This campaign was more than just an ad for Chardonnay, it was a celebration of the wine’s essence. Through the careful interplay of color, light, and form, the images tell a story that’s as complex and inviting as the wine itself.
Whether it’s the personal indulgence of Part 1, the symbolic embodiment in Part 2, or the striking focus on the wine in Part 3, the photos invite viewers not just to drink Chardonnay, but to experience it fully.
Here’s to capturing the soul of a wine in every frame. Cheers! 🍷
Contact me here to shoot together.
Attila Kapodarca